Here’s How To Get Them To Accept Your Innovation

adopters

 

UPDATE 1/21/15:

Well…we were wrong about some things!  First, Google recently announced that it was going back to the drawing board with Glass.  So, perhaps our assertion that Google would get us to wear something different on our faces was incorrect.  Of course, Google did get us to try Glass.  So, I guess that there was some truth in what we said!  More importantly, the apparently unsuccessful (at least things really don’t look good) Glass campaign still highlights a nice attempt at using the Rogers curve to promote early adoption.